Founded by Dr. Anne Beal, M.D., M.P.H., Absolute Joi is an inclusive clean beauty brand that offers people of all skin types and tones simple but effective skincare while addressing common issues for melanin-rich skin.
The story behind the brand.
While living in Paris, Dr. Beal found her skin was unhealthy and as a board-certified pediatrician she had taken care of many patients with similar issues. Using her medical knowledge, she developed products for herself and her family. While visiting a store that offered ingredients to make her own skincare, she saw it was filled with Black and Brown women who also felt the products available to them were not meeting their needs. That’s when Dr. Beal started to research and found that 70% of women of color say the products currently available don’t work for them.
Placing an emphasis on promoting skin health and reducing damage and inflammation that causes aging and hyperpigmentation, Dr. Beal created AbsoluteJOI skincare based on science, not hype. She combines natural soothing botanicals and scientifically-based active ingredients to create effective products that are simple to use. Her goal is to offer skincare that focuses on skin health.
NO parabens, phthalates, sulphates, or skin bleach. NO perfumes or dyes. Pure and clean products good for all skin types, including sensitive skin.