Back To You
In her 20-year career of marketing for major brands, Ife used fitness, pilates and strength training specifically, to destress. Quickly realizing she rarely came across people that looked like her in these spaces, she made it her mission to change the current image of wellness by making it accessible and supportive for all, particularly Black women.
In March of 2018, Ife launched The Fit In in Bedford Stuyvesant, the first boutique fitness brand in East Brooklyn. The Fit In offers a variety of movement options to the community where options were previously limited. “Accessibility, support, and good vibes are important in making sure people give the focus to their health and bodies that they need,” says Ife.
Following the success of the studios, in 2021 Ife continued her mission of making wellness accessible by launching the first supplement line centering on the needs of women of color. Back To You™ by The Fit In are supplements dedicated to tackling issues that impact people of color at higher rates.
“There are so many areas in wellness failing Black women & women of color,” Ife says. “I’m dedicating my life to change each one.”