Black Girl Sunscreen
The story begins with the need for a sunscreen brand that caters exclusively to people of color.
From carrying expensive umbrellas to the beach to avoiding the sunshine altogether, people of color have come up with their own methods of protecting their skin. For years, sunscreen has been tailored for light skin, leaving behind a visible white residue on darker skin. Blotchy makeup and white residue were enough to keep people from truly enjoying a beautiful sunny day. Our founder thought it was about time to change that.
In 2016, Shontay Lundy created Black Girl Sunscreen, a 30 SPF lotion infused with natural ingredients and formulated for people of color. BGS dries completely clear and protects melanin without the white cast.
The goal of BGS is to start the conversation globally around sun safety to educate and protect melanin beauties worldwide.