Founder and CEO Shay Paresh's time working with the world's most prominent beauty brands taught her several things. The most obvious was that melanin-rich skin was being underserved. Even though the beauty industry is a nearly 500 billion dollar market, many of its most commanding brands ignore the needs of deep and dark complexions from formulations to marketing.
After a lifetime of acne scars and hyperpigmentation, this added insult to injury for Shay. It confirmed that an industry-wide oversight actually caused her years of struggle. In fact, the real problem was that no one was making products for her.
SHAYDE BEAUTY was born to serve this market and create skincare made with melanin in mind. She's on a mission to disrupt how personal care is formulated for Fitzpatrick skin types IV-VI. Shayde product formulas blend science and clinically proven actives to deliver effective solutions that are always vegan and cruelty-free. Offering robust, effective and potent skincare for all.
SHAYDE is a proud partner of 1% For the Planet; they're committed to maintaining healthy skin and a healthy environment.